
Running a stone shop is HARD. I make it easier. I give resources to help you reduce frustration and increase profits in your stone shop. Visit www.AaronCrowley.com and get the first 3 chapters of my book ”Less Chaos More Cash” for free!
Episodes

Aug 5, 2022
Aug 5, 2022
27 min
Have you ever had a problem in your business, and you took action to solve that problem only to find out later that you still had the same problem? Do you find yourself saying things like - I thought we fixed that a few weeks ago! We already solved that problem, didn’t we?!
In this episode, I’ll share some simple ways to generate lasting solutions to problems – and build the capability of your employees.
Is your fab shop healthy enough to weather the recession? If not, or if you’re not sure, you’ll want to check out Fabricator’s Business Academy. In just 10 weeks you can set your shop on the right path to better handle an economic downturn. Fabricator’s Business Academy is a unique combination of financial analysis, marketing, and sales designed by experts specifically for fab shops. You'll get hands-on tools and experience so you can prepare your shop to weather the storm with confidence. Only 10 shops will be accepted, so if you want help, save your spot now. Just go to FabricatorsBusinessAcademy.com to find out more.
- Guest Host Ed Young
Connect with Aaron Crowley here:
Click here to download my FREE video training – Radical Retail Sales
Click here to use the Stone Shop Biz Assessment Tool.
If you would like to explore transformational one-on-one coaching with Aaron Crowley, click here…and schedule a 90-minute complimentary coaching session!

Jul 29, 2022
Jul 29, 2022
47 min
When you start digging, it’s not hard to find what I call ‘Unsung Heroes’ in our industry. In this episode, we talk with Gina Gardner who has worked with Cosentino, the Artisan Group, is a mentor for Women In Stone, and is currently with BB Industries. Along the way, she shares some great suggestions on how you can improve the visibility and notoriety of your fab shop.
Click here to access Gina's press release or visit: https://noliftsystem.com/wp-content/uploads/BBI-Introduces-Game-Changing-Inline-Tooling-edited-1-22.pdf
I hope you enjoy the episode and Happy Fabricating!
Is your fab shop healthy enough to weather the recession? If not, or if you’re not sure, you’ll want to check out Fabricator’s Business Academy. In just 10 weeks you can set your shop on the right path to better handle an economic downturn. Fabricator’s Business Academy is a unique combination of financial analysis, marketing, and sales designed by experts specifically for fab shops. You'll get hands-on tools and experience so you can prepare your shop to weather the storm with confidence. Only 10 shops will be accepted, so if you want help, save your spot now. Just go to FabricatorsBusinessAcademy.com to find out more.
- Guest Host Ed Young
Connect with Aaron Crowley here:
Click here to download my FREE video training – Radical Retail Sales
Click here to use the Stone Shop Biz Assessment Tool.
If you would like to explore transformational one-on-one coaching with Aaron Crowley, click here…and schedule a 90-minute complimentary coaching session!

Jul 22, 2022
Jul 22, 2022
28 min
Are you ready for whatever this next recession or ‘soft landing’ is going to bring? Do you know where you should spend marketing and ad money for the best impact? Can you quantify which market segments – retail, big box, K&B, contractors, etc. – are more profitable for you? Which jobs generate cash for you faster than you burn cash – and which don’t?
In this episode, I’ll dive into the mechanics of quantifying your intuition so that you can answer these questions – and more.
Enjoy and Happy Fabricating!
Click here to learn more about the metrics I discuss
Click here to learn more about the sales and marketing workshop that starts in September
If you’d like to explore coaching with Aaron – click here
If you’d like to explore coaching with Ed – click here

Jul 15, 2022
Jul 15, 2022
30 min
This may sound too good to be true or counterintuitive. Or it might sound crazy…to choose not to quote someone’s project. But the fact is, opting not to quote work that you’re not likely to get is good business. And developing a class act sales presentation will serve your business well for years!
In this episode, I discuss how to develop a qualifying script and the fundamentals of a world-class sales presentation.
Enjoy and Happy Fabricating!
Click here to download my FREE video training – Radical Retail Sales
Click here to use the Stone Shop Biz Assessment Tool.
If you would like to explore transformational one-on-one coaching click here…and schedule a 90-minute complimentary coaching session!

Jul 8, 2022
Jul 8, 2022
22 min
Would you like to put more jobs on the calendar without having to generate more leads and produce more quotes?
You can, if you follow the following 3 techniques explained in this great episode of the Fab Lab Podcast!
- Send quotes the next business day (from presentation or drawings)
- Follow up on sent quotes, the next business day
- Ask for the sale (give the customer the chance to say yes)
10’s of 1000’s of $$$ is at stake, and the companies that put these techniques to work for them will have it…those that don’t, won't.
Enjoy!
If you’d like to experience high level one on one coaching, click here, to set up a no strings attached 90-minute complimentary coaching session with Aaron Crowley
If you’d like to use the Stone Shop Biz Assessment Tool, click here.
Happy Fabricating!

Jul 1, 2022
Jul 1, 2022
24 min
Want to grow your profits without growing your headaches? Want to grow your profits without growing your business?
The fact is you can and its easier than you think!
In this episode we cover the following:
- Price Increase – minor increase = massive impact
- High Margin Upgrades – grow the size of the jobs you’ve already sold
- Cost Cutting – reduce OT and grow your profits
Enjoy
To get an excel spreadsheet with the #’s used in this episode click here and click the “connect with me” option.
To explore high impact one on one coaching with me, click here
Happy Fabricating!
Aaron Crowley

Jun 17, 2022
Jun 17, 2022
1hr 1 min
Have you raised your prices? Are you raising your prices? Does the topic of raising your price cause you to sweat and worry about what your customers might say?
Well, no matter how you answer those questions, there has never been a better time or a better reason to raise your prices…and it's not just because costs keep going up.
Your work is worth it! The customer values what you do for them and they will pay more! You need to maximize pricing and profit! You can!
In this episode, we discuss the topic in detail with guest coach (and one-time Fab Lab guest host) Ed Young of fabricatorscoach.com
You can read his recent article on pricing here: https://fabricatorscoach.com/how-much-work-can-your-shop-handle/
Check out the sponsor of the Fab Lab: noliftsystem.com
Enjoy and happy fabricating!

Jun 10, 2022
Jun 10, 2022
27 min
Ready to grow beyond the “redlined existence”? Would you like a more relaxed pace as you lead and manage your stone shop?
The way you get there is to first operate the engine at the Power Band instead of the Redline, and then to shift through the following 3 gears:
- Delegator
- Discipler
- Dreamer
As you grow your skill in these areas, your business can grow with less reliance on you, freeing you up to experience the best part of owning a business!
Enjoy!
Click here to use my free Stone Shop Business Assessment tool.
Want to explore coaching with me in a complimentary no strings attached 90-minute coaching experience? Click here…it might just change your life and revolutionize your business!
And you can download the first 3 chapters of my book, Less Chaos More Cash at aaroncrowley.com
Happy Fabricating!

Jun 6, 2022
Jun 6, 2022
27 min
Are you a doer, director, or dictator? In this episode, we assess each stage (or gear) and how the redline effect happens at each stage. We also discuss how to escape the redline experience so you can get your life and your profits back!
Click here for my free Stone Shop Assessment Tool.
Want to explore coaching with me in a complimentary no strings attached 90-minute coaching experience? Click here…it might just change your life and revolutionize your business!
And you can download the first 3 chapters of my book, Less Chaos More Cash at aaroncrowley.com
Happy Fabricating!

May 27, 2022
May 27, 2022
22 min
Your stone shop is an incredible asset. It is an “engine” that has the potential to provide you with massive wealth creation opportunities! But it must be maintained and cared for.
Is your stone shop, your wealth creation engine a well-oiled machine? Or is it red-lined and at the risk of overheating?
Either way, this episode begins a short series on how to “shift through the gears” as an owner of a stone shop!
Click here to take the Stone Shop Assessment.
Click here if you would like to schedule a complimentary 90 coaching experience with Aaron.
