Running a stone shop is HARD. I make it easier. I give resources to help you reduce frustration and increase profits in your stone shop. Visit www.AaronCrowley.com and get the first 3 chapters of my book ”Less Chaos More Cash” for free!
Episodes
Jul 8, 2026
Jul 8, 2026
26 min
How much time is your team spending quoting jobs that were never yours to win?
In this episode, I share a story from 2011 that changed the way we approached retail sales and led to the development of a simple qualifying process that saves time, improves close rates, and helps your team focus on the right customers.
In this episode:
- Why qualifying is about finding highly aligned customers—not turning people away.
- The difference between transactional and relational buyers.
- The two purposes of a qualifying script:
- Identify customers who fit your value proposition.
- Schedule a presentation, not sell over the phone.
- Three of the twelve qualifying questions every countertop shop should ask.
- Why role-playing your script enables anyone on your team to confidently schedule appointments.
Free Resource: Download the complete 12-question qualifying script discussed in this episode.
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Keep Grinding!
Aaron Crowley
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